The BMW Rider's Association engages its national community with discussion, products and events and more through their website and printed magazine.
For this 4000+ member organization, we came up with a refreshed website design that reflects the action and energy of the club. We wanted to keep the BMW brand intact while incorporating the personality and interest that their magazine and active membership exhibit.
Our design is multi-layered and shiny, creating visual interest while creating a showcase for the compelling content that club members are there to access.
We look forward to the launch of the new design coming up in 2013.